Probably the most common question we hear when a new prospective member is asking about joining CrossFit Purgatory is “How much is a membership?” It’s a fair question, and one that as a gym owner, I feel completely confident in explaining not only the value of the memberships I’m selling, but also telling each and every person who asks about our memberships what a good deal they are getting for the price.
CrossFit in general isn’t cheap, and we’re not even the lowest priced box in town. So why do I feel like the fees for a for a membership at CrossFit Purgatory are worth it?
I was driving around the other day and heard the most ludicrous radio spot for a gym franchise EVER!!! It was something along the lines of:
“Paying for a gym membership you aren't using? Why not pay less for a membership you aren’t using with us?”
What a bargain! Wait.... what?
But the reality is that plenty of people do just this. They pay for a service/membership and never actually use it. And this is is exactly what the globo gyms want you to do. (You know which ones they are, Enter Gym Name Here Fitness) They don’t care who you are, what you do, or what your goals are. Their goal is to get your membership money and never have you come into the gym. When you actually do show up, it means you’re causing wear and tear on their equipment, dirtying up their towels, sweating on their floors. Which means you are costing them money! Equipment has to maintained or replaced, someone has to be paid to wash the towels and clean the floors. Your attendance affects their bottom line in a negative way, and they can’t have that.
And let's just say you do make it to the gym to use your membership, what are you going to do when you are there? Do you have a plan? Do you have a program? Not only do you have to make it to the gym, but then you also have to create your own program or find one. Learn said movements in the program AND stick to it. Most people don’t have the drive to do this on their own…. And that’s ok. It can be a little overwhelming if it’s not your full time gig. So now you get a personal trainer, you know that guy who has been bugging you to come see him in the back office so he can get you fit. You get sucked into a 6 month contract at $75 per session with a minimum of 2 sessions per week. Even with the most expensive membership option we could dream up, a CrossFit membership at almost any box is a bargain when compared to this scenario.
At CrossFit Purgatory, our goals are completely different. Yes, you do pay more, but what do you get in return? You get a daily workout. You get coaches who know your name, what you hope to accomplish, and how to get you - an individual with your own unique strengths and weaknesses - to where you want to be. You have the support of your fellow CrossFitters, those people who every day come in, look at each other and say “this is going to suck”, then dig in and get it done alongside one another. You’ll look around and see that even the most fit person in the room is working just as hard and suffering just as much as you are. Not only do we have amazing coaches and offer a simple yet effective program which can be universally scaled to meet any need, but what really sets CrossFit Purgatory apart is the fact that we WANT you here. We want to see you work, improve, and succeed. We want to high five you after the workout when you killed it, and we want to encourage you on those days when you think you could have done better. Use our equipment! Dirty our towels! Sweat on our floor! That’s what we’re here for - that’s what we’re all here for. And afterwards, we’ll be here to tell you how proud we are of you - but even more important, you’ll be proud of you too.
I’d be lying if I told you it ever gets easier. It won’t get easier, but you will get better. We promise. And there’s the bottom line - You could go pay $15 a month to a globo gym you never use, and somehow that might make you feel a little better. But will it actually make you better? What’s that worth to you?
See you in the box.
Posted on Mon, October 23, 2017
by Corbin Gravley filed under